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Search Console

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Introduction Search console previously known as Google Webmaster Tool is a basic SEO tool. It is a free service by Google that is used to verify, monitor, maintain, and troubleshoot the website and communicate with Google regarding any concerns through. It helps you to understand and improve how Google sees your site. In order to publish our website, Google needs to verify the page by crawling, caching, and indexing the page. There are 5 methods in Search Console for Google to verify the page. HTML Verification Method This is the most recommended method for verification by Google. An HTML file is downloaded and uploaded in the website root directory. Google will then verify the page. The reason this is the most recommended method by Google is that while using the other methods for verification there is a chance the codes used for verification might be lost while the website is being edited or when a page is removed. HTML Meta Tag Method The ownership of the website is verified by addin...
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On-Site/On-Page Optimization

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Introduction In order to rank higher, a webpage needs to have a certain flair to it. It needs to stand out. Users should be able to easily interact with it and spend time on it. Like the phrase goes, “The first impression is the best impression”, a page needs to make an impression. There are certain factors that make a page look more impressionable. Let’s take a look at those. Snippet A snippet is a single search result in a set of search results. It generally consists of a title, URL, and a brief description of the page. The description of the snippet will match the search query. The snippet should be as such, it should grab the attention of the user. So certain optimizations are made in the title and description. Example of a basic snippet: - includes title, url and description Title Optimisation The title is the first thing one notices when making a query. The Google SEO starter guide provides some pointers on how to optimize the title of a page. When optimizing the title, it s...
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Major Updates in Google History

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Introduction Nowadays Google is unavoidable. It has become a part of the daily routine. Each and everything is being searched on Google and they intended to deliver the user with a better online experience without compromising the quality of the content and gaining the user's trust and confidence in return. In order to do that Google needed to routinely make improvements in their algorithms and program codes to deliver that experience. Here are some of the updates made by Google to achieve that result. Panda Update Google Panda Update which is one of the most important updates in Google’s history happened in 2011 against sites using content spamming in order to gain top ranks. According to this update, sites should not have the following traits. Duplicate content : - Contents that are already published. Duplicating the same work is not acceptable. Low-quality content : - Pages that are created without care. These pages will have poor quality in terms of grammatical mistakes, spelli...
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History and Evolution of Search Engine Optimization

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History Of Search Engine Optimization Search Engine Optimization was developed as a result of trying to improve the quality of results being searched and the credibility of the results without losing the confidence of the user on Google. This article discusses the history and evolution of Search Engine Optimization. Although there was another giant like yahoo that was present at the time google was introduced, google later on went to become the tech giant that is today through the constant change in their optimization techniques and algorithms. The unfortunate incident which led to this development was the World Trade Center terrorist attack on September 11, 2001. The general public was not even able to access the relevant information about the incident from google even though it was the latest events. The problem which was identified by the search engineers on the team was that the websites which were available at that time were not crawlable by Google.      The search ...
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